Fancy joining a company that enables people to enhance their lives through accessible open-source electronics and digital technologies?

Millions of people, from students to engineers and professionals around the world are using Arduino to innovate in the fields of smart homes, robotics, AI, music, art, agriculture, industrial automation and much much more.

The Arduino Marketing team is looking for a passionate Marketeer to drive adoption of the Arduino Cloud. From facilitating teamwork between students in the classroom, to enabling voice controlled lights in the home or controlling a fleet of intelligent robots in a factory, you’ll never be short of inspiration for marketing the Arduino Cloud.

With over 1 million facebook followers, 130,000+ LinkedIn followers and more YouTube videos featuring Arduino than you could watch in a lifetime, there is a huge engaged audience to market to. In its relative infancy, you’ll be responsible for defining and executing the Arduino Cloud marketing messaging and campaigns to encourage the millions of Arduino users to progress through the freemium funnel achieving triple digit year on year growth rates.

The position’s location is flexible and the candidate needs to be willing to travel to our offices in Lugano, Turin and Malmo as required.

What we offer

• An exciting career path in a rapidly growing company with modern vision and talented teams.

• A young and inspiring work environment that encourages diversity and cultural exchange.

• Individual growth objectives with a dedicated budget for learning/training.

• Flexible working hours and working locations, we value work-life balance.

• A meaningful work opportunity in a mission-driven company committed to empower people around the world.

And if you live near one of our offices…

• Ping pong and foosball tournaments (sport or gym benefit is also included for everyone).

• Seasonal celebrations, happy hours, drinks and snacks at the office.

• Sunny rooftop lunch breaks with hamacas for relaxation and concentration.

A quick overview of what you will work on:

Developing proposition messaging and tone of voice for the Arduino Cloud to educational, consumer and business customers.
Create relevant and timely marketing communications to drive customer acquisition and retention.
Use marketing analytics and the customer data to identify suitable target audiences throughout the freemium funnel.
Deployment and execution of Cloud marketing campaigns.
Establishing success criteria (KPI’s) and measuring the subsequent results for Cloud marketing campaigns.
Provide market and user insight to help define features within the Cloud and levels of plan.

What you bring

5 + years marketing experience in SaaS;
Energy: passion and originality for developing engaging marketing campaigns;
Experience of managing multi-channel marketing campaigns and budgets;
Experience of defining and managing customer lifecycle models for SaaS;
Strong analytical focus, with the ability to identify users with the highest propensity to convert;
A flair for writing compelling marketing copy with a good eye for detail;
Tech savvy;
Fluency in English